85Sixty

  • Title: Social Media Content Manager
  • Location: Solana Beach, CA
  • Date: Nov 2013 – May 2014

-Responsible for day-to-day social media management, on-going strategy development, and continual measurement & analysis of social media initiatives.
-Helped define the role of social media in our overall marketing strategy in addition to staying abreast of industry news and opportunities
-Launched newsletter for the office to keep them up-to-date with relevant news in tech/social media
-Created content calendars: managed and created content for Facebook, Twitter, YouTube, Instagram, Google+, Pinterest, Tumblr etc.
-Took the lead in creating a client’s ambassador program and contributed to overall media measurement.
-Met with clients to define and meet social media objectives.
-Wrote ad copy for our clients, The People’s MOVMT and SIMPLE Mobile, and assisted in the overall strategy for targeting and execution. Substantially increased SIMPLE Mobile’s social media engagement (~700% increase) and received positive results for The People’s MOVMT’s ads

SAMPLES

Ad Copy 1: Rock stars bring the music, you bring the style. Rock out to AFI at Coachella with the Navajo Marcos from The People’s Movement!

Ad Copy 2: The music never stops and neither should you. Stay comfy with the Cochise Joggers from The People’s Movement and rock on with Kyle Simmons!

SIMPLE Mobile Content Sample