- Title: Creator/Owner
- Other Responsibilities: social media marketing (organic & paid), SEO driven content, analytics, designer (product & website), business negotiations with printers/stores, community manager, rep at farmers markets and events, trade marketer, created and coordinated photo shoots, edited photos/created graphics using Photoshop, sought out collaborations
- Location: San Diego, CA
- Date: Dec 2014 – Dec 2016
Braided Bliss started out as a blog and transformed into a beach lifestyle brand. It was born from the idea that kindness is made for every day of the year. Each shirt sold came with a handwritten message-in-a-bottle and donated $1 to Kind Campaign; school programs to raise awareness & healing to the effects of girl on girl bullying.
I created a community of 3,400+ on Instagram, 1,000+ on Pinterest, and 400 on Twitter. I was able to donate over $450 and experienced returning customers both online and at markets. I sold my shirts in 4 stores; 3 were in the San Diego area and one was in New Mexico.
From the very beginning, it was important to me that everything had a unified vibe. From brand colors/logo to packaging to online, I wanted Braided Bliss to be a beachy, blissful experience for customers wherever they encountered it.