Sivana Spirit

  • Title: Email Marketing Manager/Copywriter/Social Media Maintenance
  • Location: Encinitas, CA
  • Date: May 2018 – present

– Manage e-mail marketing calendar & team: (work with creative director/sr. marketing manager), direct/coordinate content, A/B testing content, brainstorm promo ideas, communicate creative vision/collaborate with graphic designer, direct merchandiser/graphic designer/photographer/warehouse manager about what needs to be done and when projects are needed by, coordinate and organize priorities, utilize Inventory Planner to track product sales/inventory, write/test subject lines, write body copy, envision the steps that need to be taken to fulfill the project and organize those steps to be completed by the due date
– Use Klaviyo to analyze & brainstorm ways to improve KPIs – open rates, click through rates, and conversions – through copywriting and design
– Use AirTable to organize and plan e-mails

– Create social media content for Sivana (IG & FB) and Sozy (FB)
– Created content for Tiny Rituals (FB, IG, Twitter, Pinterest), executed brand research/helped define brand’s voice/story/identity
– Write captions for posts, create videos & graphics, play with photos/design/layouts and utilize design apps and programs like Canva/Unfold/Enlight/Color Story
– Manage Instagram, Facebook, Pinterest
– Social media customer service via native platforms and Sprout Social (a little bit of Zendesk)
– Utilize MeetEdgar and Asana to schedule/create content and organize tasks

– Copywriting (when asked): wrote company’s brand voice/story, incorporate voice into projects and shape it to fit various formats (ex: social media versus e-mail copy), write/edit emails, social/digital media marketing content (organic & paid), marketing material (direct mail pieces, insert cards), product marketing (product naming & descriptions, packaging, insert cards, etc.), website copy (meta descriptions, homepage content, landing pages, and any updates needed to collection pages), blogs for Sivana East when requested

– Assisted with styling lifestyle shoots (on location)